AUTHORPRENEUR: Why It’s No Longer Enough To Be Just a Writer

18 06 2012

Oliver Standard Typewriter

*image from Flickr Creative Commons
With the rise in indie publishing and more options available to a writer, you can no longer tell yourself that it’s okay to just write and release your work into the world and it will find an audience. Even if you go with a legacy publisher, the publicity and marketing you feel your book should get and what it actually gets are two very different things, unless you’re one of their stable of bestselling writers that they feel is a sure bet to make them money.

To survive in the publishing landscape, every writer must become a hybrid between creative and marketer, an authorpreneur that both creates and markets their work.

The romanticized notion of a writer in their creative space, laying text on the page for their readers and sending it off when it’s finished, cueing end credits on the process, is over. That image has now pivoted. Where the end credits would have rolled is now the beginning of the harder work, getting the notice of the reading public. No longer is it enough to be able to write well, you must be able to sell yourself as a writer worth noticing and your book as something worth reading.

As more and more mainstream published writers turn to publishing their own works and the whole indie/self published industry grows out of its reputation of vanity and not being good enough for legacy publishers, the landscape is going to change dramatically, making a writer’s skill at marketing themselves and their work not just a necessary skill, but an invaluable one.

Every writer should be working on honing their skill as a marketer right along with their skill as a writer. In pauses between drafts, read up on social media marketing, start following blogs that review work in your genre and start commenting on posts, start your own blog and document your journey of writing your book, network with other authors on twitter, Facebook and Google+.

Most of all, study a writer that you see working social media like a rock star. Look at what they’re doing, what ratio they’re posting social comments to promotion. Every avenue of social media has ways of tracking how many people are reading what you post, whether they’re sharing it or talking about it and what days and times most people read your posts. Use the tools, they’re free and they’ll help make it more a part of the process of getting your book out there and less of a dreaded chore.

This listing has 50 free tools, there’s something in there for everyone.:

We all have what it takes to be an authorpreneur. Start now, no matter what phase of your writing journey you’re in, it’s never too late.

The article that inspired this post can be found here:

Adventures in Networking

1 12 2011

One thing about working and living  in one city and having a house in another is almost every time I’ve come back to the house I own for a few days of packing and organizing and fixing, I almost always have to reset my entire network here. The one utility I’ve kept here at the house, besides the essentials like water, gas and electricity, is the internet. It may seem a little odd, seeing as Im hardly ever here for more than a few days, but it’s the only way I have any sort of entertainment at night.

Tonight was the mother of all resetting though. Firmware update, removing a router from the ip phone service I disconnected and then resetting my modem, the wifi router and reconfiguring the connection on everything that was connected to it, since it only wanted to give an I.P. address to one device at a time.  All that practice at walking other people through things like this for the last four months has come in handy.

Now that I’ve gotten everything back up and going, I’m hoping I can get some writing time in along with the packing and fixing and organizing. Although.. I probably should have kept it down if I really wanted to get a lot done. I would have gone crazy, but a lot would have gotten done.

Thank you, Steve.

5 10 2011

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

The world mourns for you and your family. We also mourn a little for ourselves. There is no telling with more time how much more you couild have revolutionized our way of looking at technology and the world as a whole.

Thank you, Steve. For your vision, for your imagination, for thinking of how technology is for people, not just for technology’s sake.

*photo and advertizing copy from: *